Book designed by John Tyler Clendenin on
the French printer Nicolas Jenson (1420-1480) showing title page and colophon.
Eden Adkins used the Marshall University
Morrow Library Special Collections to study
a 16th Century Aldus Press book for her
research on the incunabula printer Aldus Manutius (1449/50-1515). Shown above is a text block, and the title page, of Eden’s book.
Title and text pages from the book design
by PR major, Courtney Williamson on film title designer Saul Bass (1920-1996).
“…between the fonts called Gabriola and
Gautami lies a particular font of extreme
importance called Garamond.” From the book designed and written by Laura Der on the French printer Claude Garamond (1480-1561)
Halley Shapero “can say I love you” in so many ways Helvetica. Her book presents Swiss type designer Max Miedinger's (1910-1920) contribution to mass communications, the great font Helvetica.
SOJMC advertising major Molly Miloscia’s thesis is based on Hermann Zapf's (1918- ) type designs that span across several technologies and represented in her design by a double gate fold spread.
|History by Design
Each semester, the students of the W. Page Pitt School of Journalism and
Mass Communications Graphics of Communication course research, write and design a small book based on a historically significant designer’s contribution to mass communications. For many of the students, this is one of their first college level research papers, as well as the first time they handle industry standard software tools, design and layout principles, or typography. The goal of the project is to help students understand conceptually driven design by making them both author and designer. In the process of creating their books, the students generate a collegial relationship with each other in order to succeed under the pressure of a deadline. With this, they become familiar with several historic styles, publishing concerns, varied grid development, paper selection and a respect for classic typography. Featured below, is the text authored by Public Relations major John Clendenin on incunabula printer Nicolas Jenson (1420-1480). Images of John’s book, as well as other designs by the 241 class are featured to the left.
John Tyler Clendenin
THE BIRTH OF NICOLAS JENSON’S Roman typeface revolutionized the printing industry of the 15th century. Radical creative approaches challenged the status quo gothic style to define Jenson's work. Despite criticism, unfaltering stylistic innovation secured Jenson's font—and consequently his ideals—a crucially influential role visible throughout the evolution of typography and design. PDF of the full paper.