British postcards circulated in South Africa around the time Upton Sinclair published The Jungle
National Archives




Color woodcut c. 1860-1870.
Library of Congress

Truth in Advertising
Progressive Era Reform and the New Professionals
Professor Robert Rabe

IN THE FALL OF1911, John Irving Romer, editor of the influential advertising trade journal Printers’ Ink, asked business lawyer H. D. Nims to conduct a unique study of the law relating to fraudulent advertising and prepare an informative report for the magazine’s readers. The recent convention of the Associated Advertising Clubs of America had demonstrated to Romer that there was a strong sentiment among advertising agents for the suppression of fraudulent ...
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